LAZADA BIG APP SALE: HAPPENING NOW
11:35 PM
Lazada Group celebrates over 11 million mobile application downloads
·
Close to 50,000 mobile application (apps) downloads
per day in April
MANILA
PHILIPPINES, 19 May 2015 – Lazada, Southeast Asia’s leading online shopping and
selling destination, kicks off its Big App Sale
on 21 May 2015. The four-day event promises to bring the best mobile
app-exclusive promotions across all product categories to consumers in the Southeast
Asia.
This exclusive sale extravaganza brings the best
deals to thank Lazada’s rapidly growing number of app users for their support.
Since the company launched the Android app in June 2013 followed by the iOS
app in January 2014, mobile app downloads have reached over 11 million to date
in the region. The Android app has consistently ranked among the daily top four
shopping apps in Southeast Asia. In April this year, the iOS app has been
featured as a recommended shopping app about 70 times daily on the regional App
Store.
The Rise of Mobile and Mobile Apps
According to Google’s
Consumer Barometer 2014 report, smartphones (41%) and tablets (15%) are
the most commonly used mobile devices in the Philippines, as compared to
computers (36%). This mobile-first consumption changes the way consumers now
browse and shop online.
Lazada has also seen a surge in mobile app downloads across the region, which
has grown over 75% since December 2014. There were approximately 1.5 million or
close to 50,000 downloads per day in April alone.
“We bring Southeast Asia’s largest online shopping mall to our consumers
anytime and anywhere, with a best-in-class effortless mobile app shopping
experience. Besides fantastic deals during our Big App Sale, consumers get
access to the widest range of international and local products at their fingertips
and enjoy secure payment options such as cash-on-delivery,” said
Inanc Balci, CEO of
Lazada Philippines.
The Lazada Big
App Sale
The Lazada Big App sale kicks off on 21 May offering
four different promotions for shoppers to get the maximum value from their
purchases via mobile apps. App users can enjoy crazy deals each day at 9am,
12pm, 6pm and 9pm. For additional value,
Lazada app users can enjoy an extra 10% discount off a selected category every
day, and vouchers
giveaways. There will also be a ‘PhP 99 Store’ with 100 deals
priced at only PhP 99.
Lazada Philippines is also excited to announce the
first-ever Globe Sunday promo where an exclusive 10% discount voucher
will be available to Globe prepaid, postpaid, TM and Tattoo
customers on Sunday, May 24. This additional discount is valid for
purchases made on the Lazada Mobile App and is applicable on all items.
Globe Sunday is the first exclusive promo to run after the recently
signed partnership between the country’s no.1 mobile brand Globe Telecom and
the largest e-commerce player, Lazada Philippines.
The Lazada Mobile App Shopper
Consumers spend more time browsing per session on the
mobile app than the desktop, with an average of 7.3 minutes on Android and 8.5
minutes on iOS, as compared to 4.5 minutes on the desktop in the Philippines.
There are also more females than males using the mobile apps, with the majority
of 65% aged between 25 to 44 years old. The most popular product categories
shopped on the mobile apps in April are Home and Living, Mobile and Tablets,
Home Appliances, and Health and Beauty in the Philippines.
The Lazada
Mobile App Shopper Across Six Southeast Asian Countries
Age
group
·
Across
all six countries, the biggest group of mobile shoppers are within the 25-34
age group (average 45% on Android; 51% on
iOS).
·
This is
followed by the 18-24 age group (average 22% on Android; 24% on iOS) for all
countries except Singapore (16% on Android; 17% on iOS).
·
The number
of shoppers age 45 and above are comparable among all countries
(average 10% on Android; 7% on iOS) with Singapore having
a higher variation (14% on Android; 10% on iOS).
Gender
·
Women are
trumping men in mobile shopping in the Philippines
Android Users: 56% are female, 44% are male
iOS Users: 61% female, and 39% are male
Time spent
per app session
·
In the
Region, iOS shoppers spend the most time at 7.2 minutes on average
versus 6.5 minutes on Android.
·
Philippines shoppers spend
the most time on the site at 8.5 minutes on iOS and 7.3 minutes on Android,
while Singapore shoppers spend the least, at 5.4
minutes on iOS and 5.1 minutes on Android.
“Certainly
mobile shopping is more convenient and hassle-free, and that is why we think
it’s bucking traditional shopping trends when it comes to gender. With an
average time spent per session by mobile app shoppers being under ten minutes,
it clearly beats travelling out and navigating the crowd in physical malls,”
said Inanc Balci, CEO of Lazada Philippines.
About Lazada
Lazada (www.lazada.com.ph) is Philippines’ largest online shopping mall
and is pioneering e-commerce by providing a fast, convenient and secure online
shopping experience combined with an extensive product offering in categories
ranging from mobiles & tablets and consumer electronics to household goods,
toys, fashion and sports equipment. Lazada is continuously striving to offer
its customers the best possible shopping experience with multiple payment
methods including cash on delivery, extensive warranty commitments and free
returns. Lazada mobile applications for Android, iPhone and iPad provide
additional convenience to its consumers’ allowing them to shop anywhere,
anytime.
For more information,
please visit http://www.lazada.com.ph. For updates on Lazada’s latest innovations, as
well as activities, contests and promotions, connect with us via Facebook (https://www.facebook.com/LazadaPhilippines).
PRESS CONTACT:
ARVI PERSAN PERNIA LOPEZ
Partnerships and Public
Relations Manager
Lazada Philippines
(E)
a.lopez@lazada.com.ph
(M) +639178239725
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